— PROJECT
True Cadence
ECOMMERCE CONCEPT
A cycling shop concept built around performance bikes, kit, and accessories.
Overview
The idea was to create a clean, focused ecommerce concept for a cycling brand. I wanted it to feel premium, but still practical and easy to shop.
What I built
I built a homepage concept with a large hero section, product navigation, category areas, and clear calls to action for browsing bikes and gear.
What I was testing
I was testing how to balance strong lifestyle imagery with a clear ecommerce structure, so the site feels good visually but still works as a shop.